Atreyu passionately oversees the incubation process, providing emerging artists with a transformative journey. This program not only nurtures their artistic talents but also imparts crucial entrepreneurial skills, guides them in effective portfolio building, and hones their public speaking abilities.

The project revolves around character development, instilling resilience in artists to handle criticism, navigate rejections, and maintain a positive attitude during challenging times. Atreyu genuinely believes that while a compelling illustration is crucial, true completeness is achieved when an artist becomes both skilled and trustworthy in their craft.

Atreyu Moniaga Project started in 2013, and has developed more than 50 talents to the industry within 12 generations.